At the start of 2021 I entered the D&AD New Blood competition and chose Coors Light as my brief. The brief was to create a digitally led campaign with encouraged 21-27 year olds to stop, unplug, recharge and refresh with a Coors Light.
I worked with 2 others on this brief and I created the Instagram posts and stories. We came up with #RefreshTheMind, which reminds 21-27 year olds to take a break from what they are doing, whether that is scrolling through social media or watching videos on YouTube. #RefreshTheMind allows the audience to take a break as they are seeing these ads.
For the Instagram story, I believed it was a good idea to make it interactive so that the audience feels like they are involved and it catches their attention more, and the end message would remind them to take a break. For the Instagram post, I kept the colours bright and eye-catching and sticking with the Coors Light theme of being cold and refreshing.
